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Little Classics News: 1 September 2014

New Classic Car from Atlanta to be Launched at Concours of Elegance

New Classic Car from Atlanta to be Launched at Concours of Elegance

For the first time since 1939, a new Atalanta motor car will be officially launched. Most fittingly, the vehicle will debut at the third International Concours of Elegance at Hampton Court Palace 5-7 September 2014.

The new Atalanta maintains loyal to its predecessor, offering a unique motoring experience. With swooping curves it exhibits the style of Silver Screen glamour combined with the developments derived from 75 years of motoring evolution. The all-new Atalanta employs relevant modern technology to enhance performance and safety without compromise.

90% of the component parts are designed and engineered directly by Atalanta, including castings, forgings and fabrications. Furthermore, it is a traditionally hand-crafted aluminium-over-ash coach-built structure.

Managing Director of Atalanta Motors, Martyn Corfield, explains: “Staying true to the original Atalanta design principles, we have enhanced the positive and enjoyable characteristics of vintage motoring in a style that is relevant and exciting today.” He continues: “As in the 1930’s, Atalanta Motors provides the opportunity to commission an individual driving machine to exacting requirements. The new sports car readily offers an exhilarating drive with assured handling and a supremely comfortable ride.”

1937 Atlanta

As well as seeing chassis number 1 of the brand new model, visitors to the Concours of Elegance may also be able to see a 1937 Atalanta (above), both proudly owned by Matthew Le Breton. Interestingly, his 1937 model won ‘Best in Show’ at the 2007 Cartier et Luxe Concours. In addition, a selected number of visitors will be able to experience first-hand the new Atalanta later this autumn at an exclusive venue, shortly to be announced.

Rory Watson, son of Neil Watson, (Atalanta’s original founder), comments: “I never thought that something my father helped create all those years ago could be revived. I know he would be so very proud of what Martyn Corfield and his team has achieved at the new Atalanta Motors.”

Limited commissions for the Atalanta are being taken and each is built to individual specifications, making each vehicle completely unique vehicle.

We hope to bring you more very soon.


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