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Little Classics News: 24 April 2014

MG Celebrates 90th Anniversary at Beaulieu

MG Celebrates 90th Birthday at National Motor Museum, BeaulieuOne of Britain’s favourite classic sports car name reaches its 90th anniversary this year and to celebrate the occasion MG will be the featured marque at Simply Classics & Sports Car being held at the National Motor Museum, Beaulieu, on Sunday 24 August.

The MG Car Company was founded in 1924 and got its name from Morris Garages, a dealer of Morris cars in Oxford which began producing its own customised versions to the designs of Cecil Kimber, who had joined the Morris company as its sales manager in 1921.

The first cars, which were re-bodied Morris models, used coachwork from Carbodies of Coventry and were built in premises in Alfred Lane, Oxford. On 01 May 1924 the Octagon was registered as an MG trademark.

Demand soon caused a move to larger premises before continuing expansion meant another move in 1927 to a separate factory in Cowley, Oxford, near the main Morris factory and, for the first time, it was possible to include a production line.

In 1928 the company had become large enough to warrant an identity separate from the original Morris Garages and the M.G. Car Company Limited was established in March of that year.

MGs outside Palace House, BeaulieuMGs of all ages will be on show at Beaulieu from early VAs and TAs to the ever popular MGB and Midget as well as modern classics such as the MGF and MG, with displays from regional MG clubs and individual owners plus trade stands.

During the afternoon there will be a parade of selected notable MGs and a poll to find visitors’ favourite MG – the winner will receive a special Beaulieu Trophy.

Advance booking for the event guarantees MG clubs their own dedicated area with space for cars and a gazebo or event shelter, while individual MG owners can reserve their place in the special MG Paddock. Gates open from 9.30am on the day.

In addition to Simply Classics & Sports Car, entry also gives access to the National Motor Museum, World of Top Gear, displaying vehicles used in the popular BBC television show, On Screen Cars with vehicles from TV and film, 13th century Beaulieu Abbey and Palace House and its gardens.

MG Clubs and MG owners can book their place in advance by email to: or tel: 01590 614614


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