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Little Classics News: 07 September 2014

Historic Bristol Cars is Back with New Model Planned for 2015

Bristol Cars - Project Pinnacle

Iconic British carmaker, Bristol Cars, has announced a significant new investment at the Concours of Elegance held at Hampton Court Palace, last week in London.

The first new Bristol car since 2003 will be launched at the Kensington High Street showroom in 2015 in the shape of an all-new 70th anniversary model, codenamed Project Pinnacle. An anniversary celebration, Project Pinnacle is a reference to Bristol Cars’ rich and exciting heritage, executed as a modern take on the best of British craftsmanship and engineered to excite as a high performance Bristol car.

Since the company was bought in 2011, millions of pounds have been invested in the business to re-establish its place as an iconic British carmaker for the connoisseur motorist, with craftsmanship, design, performance and unique character at its heart. A specialist new Parts, Service and Restoration facility in Brentford, West London was opened this year and has quickly established itself as the leading Bristol centre in the world with hundreds of cherished examples of the marque already passing through the workshop.

Bristol Cars Showroom, London

Plans are also underway to refurbish the landmark Bristol showroom at 368 Kensington High Street (above) with further investment made across the street at number 375 for an additional showroom. From summer 2015, Bristol Cars will occupy both sides of Kensington High Street with a selection of meticulously restored cars for sale on the north side and new vehicles and a modern company ethos displayed on the other side of the street.

The company also confirmed that development work is underway on an all-new flagship Bristol Range-Extended Electric grand tourer. Frazer-Nash Research’s technology will underpin the Range-Extended Electric powertrain of this new design from Bristol Cars. More information will be released on this product as development progresses.

Speaking on behalf of Bristol Cars at the Concours of Elegance, Sir George White said: “2015 will mark Bristol Cars’ 70th year, and these announcements underline today’s very exciting times at the company. Project Pinnacle signifies the re-birth of the brand with a design and character respectful of the company’s rich heritage in Great Britain – in aviation, commercial and luxury automotive – delivered with a modern approach to performance and comfort. This car, along with the investments in Kensington and Brentford, not to mention the advanced development of an all-new super-luxury grand tourer, all make for a very bright and promising future for this company that I hold so dear.”

Bristol Cars’ General Manager, Julian Ramshaw, added: “Investments in our new products and facilities spearhead our modern philosophy for the Bristol marque. We believe that the automotive landscape is changing, particularly in the premium and luxury sector. The definitions of luxury are changing. People’s expectations are changing. And Bristol Cars is changing too. This is just the start, and there is a lot more to come from us.”



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